Media Services
Coliday Writes What Readers Read
Press Releases:
Good writing is just the beginning…
Coliday employs Press Agents with the knowledge, background and expertise to create attention grabbing, newsworthy articles and press releases. Good writing is only one skill vital for "reaching" print. Your business must be portrayed in terms that entice and arouse interest. And the FIRST person to entice is the single most jaded and critical reader to pass judgment on your piece-the news editor.
Coliday writers work hard to find just the right angle that best reflects your business or service under the harsh eye of print media as well as the vast and meandering maze of the Internet. Armed with interviews and collateral materials from your company, Coliday writers draft and redraft articles until they are finely honed, cutting to the heart of the reader's attention.
Our experience and track record speak for themselves. Coliday has published articles and press releases in periodicals from coast to coast for such industries as banking, insurance, mortgage, live entertainment, film, international land development, government services, political agencies, and a variety of nonprofit organizations.
Don't waste time with guesswork; stop hoping your self-written article or press release will get printed. Come to Coliday for marketing that makes sense, come for our proven experience, printed in national and regional publications, come because Coliday writes what readers read.
Distribution:
The art of focus and follow-up
The second phase in realizing a successful outcome with your article or press release is distribution. Coliday understands that distribution is more than "shotgunning" your article through a master email list of friends, family and business contacts. It takes time, focusing on your business' market niche, determining the best newspapers, magazines-in-trade and business annals that attract your target readership. Then it takes more time, further refining your list to pinpoint just those editors and reporters specifically interested in your business and/or service. Angering the media is the last thing anybody wants. Blatantly splattering your information without regard for its destination wastes everybody's time. Time wasted is money lost and makes no one happy. Therefore, Coliday defines and refines with exacting detail the target of your newsworthy piece.
Follow-up is key in distribution. Proper follow-up determines where an article or press release is published. However, there is an even greater benefit; during follow-up, with the right amount of finesse and etiquette, foundations are laid that lead to profitable business relationships that increase the influence and the bottom line for both parties. Coliday has invested a great deal of time and effort establishing these relationships. Over the years, working and communicating with reporters and editors, Coliday has grown in its understanding of the media marketplace. Again, we have the knowledge, the expertise and the background to best represent your business in this frustrating and fluctuating environment.
For your business to succeed, it needs a strong financial foundation, it requires educated and decisive management, and it demands a focused marketing campaign structured to stimulate rock solid consumer confidence in the products and services you provide.
Make marketing make sense. Don't wait. When the world needs to know….call Coliday!
Pricing
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